Saturday, June 24, 2006

Free Employee Scheduling Software

"Free employee Scheduling Software". I've been searching for that key phrase on the major search engines. Over the past couple of weeks, I've looked into a number of 'free' applications. Turns out that the free employee scheduling software programs are indeed free, which is great.

However, upon further inspection, it appears that most are feature restricted (meaning you can't really try out all the software's features) or else they are time limited (meaning if you don't get around to using all the free scheduling features quickly - tough luck) . Most software companies that offer a free trial version employ this 'free' feature as a motivating factor to convert trial users into buyers. This psychological tactic is said to work. Yet, I have some reservations regarding this marketing tactic.

I don't hide the fact that I'd like everyone who needs employee scheduling software to buy DRoster. That is why Kappix markets DRoster as free employee scheduling software. However, my concern is whether my customer is a satisfied one. Did my customers really get a chance to familiarize themselves with DRoster without the time constraints and feature limitations prior to buying it? As a consumer, I know I would feel very uneasy about buying a product I didn't know inside out. Worse, I'd feel cheated if I had bought software that didn't live up to my expectations.

The consequences are not only dissatisfied customers, but a disreputable name, which spreads like wildfire. On the other hand, satisfied customers can generate more potential customers by word of mouth. And THAT is much more important than merely selling a product: to create viral type sales.

Until further notice, it looks like Kappix will continue offering DRoster free employee scheduling software as a truly, completely, free, fully featured, fully functional, and unlimited in time scheduling program at http://www.kappix.com/setup.exe . No registration required (that's another topic I'll have to deliberate here with regards to marketing employee scheduling software online).

On this same tangent, I'd love to hear your take on how to convert free trial software users to buyers.

That's it for now. :o)

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